If you’re committed to being the strongest man you can be and helping other men Climb with you
then The Dominance Protocol is For You
Without The Price Tag Of Traditional Programs
READY TO REBUILD YOUR BODY, DISCIPLINE, AND PURPOSE AS A MAN?
Click below to enter The Dominance Protocol® for just $97 a month.
BONUS: SIGN UP NOW AND GET A ONE-ON-ONE CALL WITH DALLAS
INVITATION FROM:
DALLAS JAMES WICKER
I’m building stronger men, mentally, physically, and spiritually.
Men who produce, provide, and protect.
This isn’t another “motivation” program.
It’s a system for men who are tired of being soft, distracted, and stuck and ready to rebuild discipline, strength, and clarity in every area of life.
But this isn’t for everyone.
If you’re looking for comfort, shortcuts, or excuses, keep scrolling.
If you’re ready to take back control, reclaim your body, your focus, and your mission, you’re exactly who this was built for.
For years, I’ve worked privately with high-level clients.
Now, for the first time, I’m opening the doors to a version that every man can access.
After sitting on this idea for a few years, I finally decided to launch it for one reason.
Because men need it.
But I’m doing it my way with structure, depth, and access.
You’ll get real coaching, live calls, and the opportunity to learn directly from me and other elite men.
The reason I built this is simple:
I want to work with the men who actually keep this country running, the builders, business owners, providers, and leaders.
This program was made for you.
The Brotherhood is designed to rebuild discipline, sharpen leadership, and align your body, family and mission.
You’ll walk away with more focus, more strength, more clarity and the ability to build something that lasts.
This isn’t theory.
This is mission.
JOIN THE BROTHERHOOD
I want you to have access to real systems that still work. The kind the world doesn’t want men to have anymore.
Tools that help you build strength, focus, and control, not through noise or trends, but through discipline, order, and truth.
Everything out there is designed to make you weaker, distracted, and dependent.
This is the antidote
BONUS: SIGN UP NOW AND GET A ONE-ON-ONE CALL WITH DALLAS
Member Feedback
Here's what our clients have to say
BONUS: SIGN UP NOW AND GET A ONE-ON-ONE CALL WITH DALLAS
The Purpose
This is why we created
The Dominance Protocol
ACCESSIBLE
Not every man is ready to step into full one-on-one coaching, and that’s alright.
I built this to give you a way in. A place to start building discipline, strength, and control without needing to invest at the highest level yet.
This isn’t a watered-down version; it’s the foundation every man needs before he’s ready for deeper work.
LIVE ACCESS
You’ll get direct access to me and the framework behind The Dominance Protocol™.
Real sessions. Real application. Real results.
We strip away the noise and get straight to what works so you can rebuild focus, physical power, and mental clarity with structure and accountability.
A BROTHERHOOD
You don’t have to do this alone.
Inside The Dominance Protocol™, you’ll connect with men walking the same path, men who refuse to be softened, silenced, or domesticated.
This is where brotherhood is forged, through shared struggle, challenge, and the pursuit of becoming unbreakable.
BONUS: SIGN UP NOW AND GET A ONE-ON-ONE CALL WITH DALLAS
Introducing The Dominance Protocol
HERE'S HOW IT WORKS
PART 1:
UNLOCK THE CODE
Inside The Dominance Protocol™, you’ll go step-by-step through the same systems that rebuilt my discipline, focus, and physical control after years of chaos.
Each protocol is designed to help you reclaim your strength, mentally, physically, and emotionally, and live with absolute purpose.
This is the foundation. The work that separates men who talk about change from the ones who become it.
PART 2:
BROTHERHOOD CALLS
Inside of TDP you’ll join me live — face-to-face — inside our private Zoom meetups.
These calls are where the real work happens.
We refine your execution, strengthen your mindset, and align your habits with the mission.
No theory. Just the systems and accountability required to win.
PART 3:
LIVE EVENTS
As a member of The Dominance Protocol™, you’ll get VIP access to exclusive live events, the kind that create connection and sharpen leadership through shared challenge and real brotherhood.
These aren’t conferences. They’re experiences.
You’ll train, connect, and build alongside men who live by the same code.
THE DOMINANCE PROTOCOL™ IS FOR MEN WHO STAND AGAINST THE SYSTEM TRYING TO BREAK THEM
MEN WHO ARE READY TO BREAK THROUGH.
To take direction. To execute. To rise.
Make no mistake…
You will be pushed.
You will be tested.
And if you’re not ready to do the work,
don’t join this brotherhood.
BONUS: SIGN UP NOW AND GET A ONE-ON-ONE CALL WITH DALLAS
THIS IS THE CLOSEST THING TO WORKING WITH DALLAS JAMES WICKER INSIDE HIS PERSONAL COACHING PROGRAMS
A brotherhood for those who are done watching the world strip men of their power
BONUS: SIGN UP NOW AND GET A ONE-ON-ONE CALL WITH DALLAS
THE DOMINANCE PROTOCOL
Only $97 A Month
HERE'S WHAT'S INCLUDED WHEN YOU JOIN TDP:
LIVE ZOOM CALLS DIRECTLY WITH DALLAS JAMES WICKER
Value: $2,000/month
CUSTOM PROTOCOLS TO LIVE BY, STAND FOR, AND FOLLOW
Value: $1,500
A BROTHERHOOD OF LIKE-MINDED MEN, ALL WITH THE SAME MISSION
Value: $1,000
BONUS: SIGN UP NOW AND GET A ONE-ON-ONE CALL WITH DALLAS
THE TDP PROMISE
When you join The Dominance Protocol™, you’ll gain access to the full Brotherhood — the live calls, the community, and the complete TDP Protocols that will challenge every part of who you are.
What I can promise you is this: if you show up, if you do the work, and if you stay consistent, you will not leave this program the same man who entered it.
No empty guarantees. No safety nets. Just a path that works, if you’re willing to walk it.
WANT TO JOIN THE TDP BROTHERHOOD?
With TDP only being $197 a month, that quickly gives you direct access to me to massive success.
Which Means There Are Two Options In Front Of You
OPTION 1
Do absolutely nothing
and nothing will change for you.
OPTION 2
Let me hand you and guide you through the blueprint to make massive impact and change lives.
Which Will You Choose?
Choosing "Option #1" is a no-brainer
Click the button below to join TDP Brotherhood
BONUS: SIGN UP NOW AND GET A ONE-ON-ONE CALL WITH DALLAS
Frequently Asked Questions
Your Questions Answered
Click Question to View Answer
What is The Dominance Protocol™?
The Dominance Protocol™ is a brotherhood for men ready to rebuild strength, structure, and discipline in a world designed to weaken them. It’s not motivation. It’s a system of physical, mental, and emotional protocols that help you take back control and lead your life with clarity and purpose.
What can I expect from the Brotherhood Calls?
These calls are raw, structured, and built around accountability. You’ll learn how to apply the Dominance Protocol™ in real life — not theory — so you can sharpen your focus, strengthen your body, and master your emotions alongside other men doing the same work.
What kind of knowledge and support will I receive?
You’ll get guidance in every area that builds a stronger man: mindset, physical discipline, leadership, relationships, and purpose. You’ll also have direct access to the Brotherhood community, where men hold each other accountable and stay locked in on their mission.
Is there a guarantee or refund policy?
There are no refunds here. What you’ll get instead is my promise; if you show up, do the work, and stay consistent, you won’t leave this program the same man who entered it.
How much does it cost to join The Dominance Protocol™?
The Dominance Protocol™ Brotherhood is $97/month, or you can lock in a discount when you pay annually or for lifetime access.
This gives you full access to the live calls, the community, and the complete TDP Protocols.
If you decide to go deeper later, you’ll have the opportunity to upgrade into higher-level coaching, but this is where every man begins.
How can I work with Dallas individually?
If you’re ready for deeper, personalized coaching, you can apply for a one-on-one Strategy Call with Dallas.
This isn’t a casual chat, it’s a working session to identify exactly where you’re stuck and what needs to change now.
If there’s alignment, you’ll have the opportunity to move into private coaching.
How long is the commitment to The Dominance Protocol™?
There’s no contract. You commit to yourself. The program is designed to be a lifestyle shift, not a quick fix. The more you put in, the more you’ll get out.
Is The Dominance Protocol™ suitable for beginners?
Yes, as long as you’re ready to work. You don’t need to be in perfect shape or have your life figured out. You just need to be done making excuses and ready to rebuild with structure and purpose.
Can I interact directly with Dallas?
Yes. Dallas leads the Brotherhood calls himself. You’ll have the chance to speak, ask questions, and get direct coaching in real time.
HERE'S WHAT'S INCLUDED WHEN YOU JOIN TDP:
LIVE ZOOM CALLS DIRECTLY WITH DALLAS JAMES WICKER
Value: $2,000/month
CUSTOM PROTOCOLS TO LIVE BY, STAND FOR, AND FOLLOW
Value: $1,500
A BROTHERHOOD OF LIKE-MINDED MEN, ALL WITH THE SAME MISSION
Value: $1,000
BONUS: SIGN UP NOW AND GET A ONE-ON-ONE CALL WITH DALLAS
ABOUT
DALLAS JAMES WICKER
Dallas James Wicker
is a modern-day rancher, a husband, and a relentless advocate for men reclaiming their strength, purpose, and legacy. He’s lived through illness, loss, financial hardship, and the kind of pain that breaks most people—but he never stayed down.
Today, Dallas is the founder of The Reclamation Protocol®, The Dominance Protocol®, The Dominance Code® and Dominance Mastery® which are all part of a movement and courses designed to help high-performing men rise above modern softness, reclaim discipline, and lead themselves and their families with conviction. He also helps run multiple mission-driven businesses rooted in faith, family, and hard work.
Dallas believes men were built to produce, provide, and produce—and that the world suffers when men stop leading. Through social media, speaking, coaching, and content, he challenges men to rise, to take responsibility, and to become the kind of leader their family, their country, and their legacy needs.
